Brand Partner Policies

What to Expect from NU ERA Distribution

NU ERA Distribution is committed to being a true growth partner for the brands we represent. We work with a curated selection of premium natural health brands and hold ourselves to the same standards we ask of our retail partners.

Distribution Agreement

All brand partnerships begin with a signed distribution agreement that outlines the territory, exclusivity terms (where applicable), product categories, and the partnership's duration. Agreements are reviewed annually and may be renewed or renegotiated based on mutual performance.

Onboarding Terms

New brand partners can expect a structured onboarding process that includes product listing setup, retailer introduction, and a launch plan. Onboarding typically takes 2–4 weeks after the agreement is signed. NU ERA will work with your team to ensure accurate product information, compliant claims, and shelf-ready presentation.

Brand Asset Requirements

To maintain premium presentation across all retail touchpoints, brand partners are required to provide:

  • High-resolution product images (white background and lifestyle)
  • Up-to-date product descriptions and ingredient lists
  • Health Canada-compliant label files
  • Brand logo in vector format
  • Any approved marketing copy or claim substantiation documents

Assets must be submitted prior to launch and updated promptly when product formulations or packaging change.

Margin & Pricing Expectations

NU ERA Distribution operates on a wholesale margin model. Brand partners will work with NU ERA to set their wholesale price, and NU ERA marks up to wholesale in alignment with category norms. A Minimum Advertised Price (MAP) policy is strongly encouraged to protect brand equity across all retail accounts. Pricing changes require a minimum of 30 days' notice.

Ongoing Partnership

NU ERA provides regular sell-through reporting, retailer feedback, and co-marketing opportunities. We are invested in your brand's velocity and long-term shelf presence. Our team is available to discuss performance, promotions, and growth strategy on a quarterly basis.

Questions?

For any questions about our brand partner policies, email us directly at info@nueradistribution.com and our team will respond within 1 business day.